- theories of representation including Hall
- theories of identity including Gauntlett
Media Industries
- Power and media, including Curran and Seaton
What is the theory?
Newspapers should reflect the interests of an audience otherwise they will go out business. They should be liberal and anyone should be able to make one. However, this does not happen in practice and the press can be used as a propaganda tool to influence the audience.
“The free market makes the press a representative institution…newspapers and magazines are to respond to the concerns of their readers if they are to stay in business.”
Left-wing politics supports social equality and egalitarianism, often in opposition to social hierarchy.
Right-wing politics hold that certain social orders and hierarchies are inevitable, natural, normal or desirable,typically supporting this position on the basis of natural law, economics or tradition.
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