Online and Participatory Media

Participatory media is media where the audience can play an active role in the process of collecting, reporting, analysing and disseminating content. 

Participatory media is important as it offers consumers to express their opinions and views on different topics all over the world, it offers the consumers to share the news with their followers and allows the public to engage with the news. 

One positive is that it gives freedom of speech for people to express themselves and another is that people are able to reach news in a matter of seconds as it happens.

One disadvantage is that some people may take it too seriously and people will take advantage of this freedom without any consequences. 

Summary of the Ant McPartlin Story 

In this article, it humanises Ant McPartlin as he has recently been charged with a drink driving offence having just come out of rehab due to an addiction to pain killers. In this article it talks about Ant's childhood and how his estranged dad left him when he was just 10 years old, also how his mother took care of him and his close bond between siblings. 

This is news is more soft celebrity gossip news, which is typical for a tabloid and it is featured as the splash because Ant is seen as a loved public figure for the UK public and is someone who everyone relates to due to his humble beginnings.  

Representations of the working class 

• Newman (2006) argues that there are very few situation comedies, television or drama which focuses on the everyday lives of working class who constitute a significant section of society,

• Newman argues that when in the media working class are often depicted in a very non positive light dumb buffoons (Homer Simpson) and immature machos (Phil Mitchell),

• Butsch (1992) – working class portrayed as flawed individuals (benefit cheats, etc)

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This article is about an Asian man who recently was forced to come out as gay to his mum due to a member of Theresa May's aide o releasing statement stating that them two were in a relationship. This was because Shahmir was seen found leaking information. 

Shahmir Sanni is represented as a victim, he was a open volunteer for Vote leave and so were heavily linked with the conservative party. From the pictures and the article it is clear to see that Shahmir is heartbroken and upset and was forced to come out to his mum rather than take his time with it. 

The mirror would want the PM involved so she is seen as guilty by association as her aide publicly outed the volunteer, who was helping them.

From this article, the general public are split in opinions from these tweets. One side which is very right wing and unsympathetic whereas the other side is left wing and quite sympathetic. 

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The goal of the Telegraph is to basically have a go at the Labour party and show its support to the conservative party. 

The mirror's agenda in reflecting the conservative party is to almost hinder their campaign in support of the Labour party. This is also proven on Twitter as a lot of the people tweeting at the Mirror are all very left wing and are almost against the conservatives and tweets are generally negative towards them. 

Whereas the Telegraph's agenda in reflecting the Labour party is the same in the fact that they want to ruin Labour's reputation this is further proven by the articles stating that Jeremy Corbyn is a anti semite. The tweets also further signifies this as most people who tweet at the telegraph are in fact right wing and against Labour. 

Online vs Print

41% of people say they access news online, inching it ahead of the number who do so through newsprint newspapers, at 40%. A year ago, the online total was 32% while newspapers were, as now, 40%.

TV remains the major source of news consumption by far, with 75% of UK adults saying they rely on television to tell them what's happening. That represents a small decrease since 2013, down from 78%

Online is more popular as it is for free, you can access news anytime and anywhere and extremely interactive. 

Different print media companies are addressing the fall in print sales, the Independent newspaper is only available online and has returned profitability as further costs for the independent are not going out as they no longer own print plants and paper distribution. 
Print media companies such as the financial times have a niche market they is unique to them which they heavily target.
A lot of Murdoch owned company such as the Times and the Sun are both online and in print. They offer a paywall, trading high readership for deeper engagement which can be sold to advertisers.
Another strategy that can be opted is the metered paywall which is when the company offers some free articles to ensure the brand is visible online but demands payment for further use.
Another strategy is the free model which is adopted by the London Evening Standard which gives away the papers away for free for high circulation than be sold to advertisers for a higher yield.

Differences between the Mirror and The Telegraph

The mirror's articles can be more relatable for reader in the E to C1 category as it is more about gossip then hard-hitting news, also the font of the mirror is in sans serif and is quite bold and large in the middle of the page this shows it is more contemporary and modernised. The article in the mirror is surrounded by advertisement which is a vast contrast to the telegraph. The banner of 

The Telegraph's article is much more serious and hard-hitting. The logo's font is in serif this shows that it is more sophisticated and this accentuates the target audience for the Telegraph which is more upper class. There are hardly any adverts within or near the article and instead the main headline is covered by multiple articles which are linked together. 

Task 4

One major difference between Online and print is the interactivity that comes along with online. Due
to this interactivity, a lot more consumers are opting for Online. The interactivity gives the user a
voice and a platform to voice their own opinion, which cannot be done through print media. A lot of
news companies online and social media allow consumers to comment underneath and it gives
consumers the opportunity to be heard.
Another benefit is that online is free and so consumers don't have to pay for a newspaper and can
instead follow the story online throughout the day. By online being free a lot more consumers would
prefer this, as it easier for the consumers and a lot more convenient.
As well as that online offers consumers o access news anytime and anywhere, this is essential as print
you have to wait a day for the story to be published to find out whats going on if there was a major
headline, whereas online you are able to find out instantly. This helps consumers to be in touch with
the rest of the world and to find out whats going on at this moment in time. 

Media Today

What is Brexit?

Britain leaving the EU
Due to Brexit, new trade unions are required and so it will be a longer process to get these unions back into place.
Complicated immigration laws.
Britain wants to keep the £ as the euro is constantly falling
Britain wants more power and feels that the EU has too much control



Older Generation vs Younger Generation

In my opinion, newspapers are biased within the articles they produce. Most newspapers support a specific political group

Telegraph is very right wing and is most likely to support the conservative party, whereas the Mirror is left wing and is most likely to support the labour party.

Telegraph is right wing due to the writers of the article and the audience they are trying to connect with. 

•Working in groups you will identify the Splash (main story)

Telegraph: Mays push for deal ends in chaos

Mirror: DUP ED -May gaves unionists £1bn for their support...now they derail brexit

 

•You will identify the target audience for  each of these papers using the socio-economic model

Telegraph: older, ABC1, more series political topics

Mirror: contains gossip as well-C2DE-possibly younger/mixed ages

•Collectively you will discuss how the papers are representing Brexit, THE DUP and Theresa May.

Telegraph: Supporting brexit/may. "pm left with 10 days to salvage EU talks"-bid for sympathy

DUP shown as uncooperative."DUP refuses to back strategy"

Mirror: Negative on May as she spent lots of money on people who over complicated brexit

DUP also shown negative for kind of using the tories for money and power

Brexit shown to be neutral and more focus on the people and parties and situation

Discuss the possible political agendas of the Mirror and the Telegraph in what way do they seek to influence their audience? 

By showing different people and parties in different lights they can alter people's perceptions, which will ultimately effect how they vote.

Discuss the difference between Broadsheet and Tabloid papers through a comparison of the Telegraph and Mirror 05/12/2017

The are many differences between Broadsheets and Tabloids, an example of an broadsheet would be the telegraph which is viewed as very right wing and are known  to support the conservative party and an example of aTabloid is the Daily Mirror, which is viewed as to be left wing and known to support the Labour party. 

The first difference between the Telegraph and the Mirror is the font. Daily Mirror adopts a sans serif font which is know to be more modernised and contemporary, this could relate to the younger audience and social class The Mirror is trying to promote to this could be the C2, D and E category. The Telegraph have adopts a serif font for their masthead, this shows a high level of sophistication and intelligence for the Telegraph this leans more towards the A,B,C1 category. The style of the font offers a sense of credibility within the tabloid and broadsheet. 

The splash for the Mirror, is in a strong, bold format which makes it more noticeable, the actual splash for the Mirror contains their political opinions of the paper and how they view the Brexit situation ,which is more left wing, and the people involved. In this edition of the Mirror, it gives their opinion on the DUP situation.