Online vs Print

41% of people say they access news online, inching it ahead of the number who do so through newsprint newspapers, at 40%. A year ago, the online total was 32% while newspapers were, as now, 40%.

TV remains the major source of news consumption by far, with 75% of UK adults saying they rely on television to tell them what's happening. That represents a small decrease since 2013, down from 78%

Online is more popular as it is for free, you can access news anytime and anywhere and extremely interactive. 

Different print media companies are addressing the fall in print sales, the Independent newspaper is only available online and has returned profitability as further costs for the independent are not going out as they no longer own print plants and paper distribution. 
Print media companies such as the financial times have a niche market they is unique to them which they heavily target.
A lot of Murdoch owned company such as the Times and the Sun are both online and in print. They offer a paywall, trading high readership for deeper engagement which can be sold to advertisers.
Another strategy that can be opted is the metered paywall which is when the company offers some free articles to ensure the brand is visible online but demands payment for further use.
Another strategy is the free model which is adopted by the London Evening Standard which gives away the papers away for free for high circulation than be sold to advertisers for a higher yield.

Differences between the Mirror and The Telegraph

The mirror's articles can be more relatable for reader in the E to C1 category as it is more about gossip then hard-hitting news, also the font of the mirror is in sans serif and is quite bold and large in the middle of the page this shows it is more contemporary and modernised. The article in the mirror is surrounded by advertisement which is a vast contrast to the telegraph. The banner of 

The Telegraph's article is much more serious and hard-hitting. The logo's font is in serif this shows that it is more sophisticated and this accentuates the target audience for the Telegraph which is more upper class. There are hardly any adverts within or near the article and instead the main headline is covered by multiple articles which are linked together. 

Task 4

One major difference between Online and print is the interactivity that comes along with online. Due
to this interactivity, a lot more consumers are opting for Online. The interactivity gives the user a
voice and a platform to voice their own opinion, which cannot be done through print media. A lot of
news companies online and social media allow consumers to comment underneath and it gives
consumers the opportunity to be heard.
Another benefit is that online is free and so consumers don't have to pay for a newspaper and can
instead follow the story online throughout the day. By online being free a lot more consumers would
prefer this, as it easier for the consumers and a lot more convenient.
As well as that online offers consumers o access news anytime and anywhere, this is essential as print
you have to wait a day for the story to be published to find out whats going on if there was a major
headline, whereas online you are able to find out instantly. This helps consumers to be in touch with
the rest of the world and to find out whats going on at this moment in time.