2.0 how audiences consume and interpret long from television dramas

Audience can consume long form television dram these days with streaming sites such as Netflix's and Amazon Prime. These allows audiences to access their favourite TV Show anytime time they want and anywhere (if they have internet). This gives users 24 hour access to watch whenever we want to fit our time slots, this offers a sense of convenience, this is an example of on demand and with the introduction of multi-platform devices audiences can really access the favourite sows anywhere.  .With no commercial breaks or ads, audiences are not frustrated by them appearing and so it will encourage a larger viewership.

This introduces the idea of binge watching in which audiences and consumers spend a large amount of time in watching excess amount of television, this idea was recently introduced due to the rise of Netflix's and other streaming sites. With many TV shows bringing in cliffhangers this makes audiences want to carry on watching and so the TV shows and the streaming site all benefit from this.
Watching these shows offer a sense of escapism, as they can escape from their own lives and can enjoy and watch through the characters perspective.

Long form TV dramas such as House of Cards are open ended narratives.
This makes compelling viewing as audiences cannot be sure how the story will be resolved
House of cards has enjoyed 5 years of success since its release in 2013

Frank and Claire Underwood represents the anti-hero, their characters are complex, what makes us want to watch/empathise with these characters? 

-Frank makes the audience feel like we are in his inner circle as he has a direct mode of address with the audience. Talking directly at them it makes the audience empathise more with Frank as they feel apart of his plans and schemes. This is known as breaking the forth wall. 

-Claire Underwood is as power hungry, if not more so, than her husband. She, too, supports his rise to power by whatever means necessary. She, too, has no children She, too, is not particularly nurturing. She, too, is extremely scheming and cunning. She manages to turn what could have been a major media mess (admitting she had had an abortion on live TV) into a discussion about the prevalence of undisclosed rapes that happen in the army.

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